Writing Website Content

Writing Website Content

Why is Writing Website Content so Darn Hard? There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons: Time Constraints Unrealistic Expectations Lack of a...
The Do’s and Don’ts of Asking for Customer Reviews

The Do’s and Don’ts of Asking for Customer Reviews

Sometimes, all you have to do is ask. Printing or emailing customer feedback cards with simple instructions on how to review your business online. Whenever you get a compliment from a customer, give them a card and ask them to leave a review and explain to them that...
Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”

Bob Bahr Article “Anthony Cannata Is Not a Tech Geek”

  By Bob Bahr SKB staffer Anthony Cannata will admit that he is especially adept at fixing things. And his knowledge of computers is plain to see. But he is not a tech guy, actually. And SKBers who have benefited the most from his help know it. They know that...
Does Your Small Business Really Need SEO?

Does Your Small Business Really Need SEO?

  Search engine optimization, or SEO, is a low-cost marketing tactic that helps boost your rankings in internet search engine (Google, Bing and the like) results. However, contractors and other business owners often question if SEO for small business can really...
How to Use Video Content to Create a Loyal Audience

How to Use Video Content to Create a Loyal Audience

These days, it seems there is so much video content that it’s hard to get viewers’ attention. When a brand creates a video channel, it’s competing with not only other brands’ channels but also everything else that lives online. Still, some...