Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what...

Flesch reading ease score: Use it! Flesch reading ease score —  whether or not your text is not too hard to read.   Why is readability important for SEO? It is unclear whether readability is used as a organic ranking factor explicitly. We thus do not know whether...

Have you made your website mobile friendly yet? If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google. According to the Google announcement: Starting April 21,...

  Recently, the powers that be at Google issued an official warning, aimed specifically at websites that have ‘critical mobile usability errors’. In simple terms, that’s a warning, directed at solely at individuals and companies that still have yet to make their...

For many years, this "Shirley" card — named for the original model, who was an employee of Kodak — was used by photo labs to calibrate skin tones, shadows and light during the printing process. "She was the standard," Garcia says, "so whenever we printed anything, we...

  Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder. 1. Leaving the Subject Line for Last 2. Mailing Irrelevant Content...